This week, Chief and Malik are joined by two of Los Angele's true pioneers in music and radio: DJ Hed and Chuck Dizzle, the founders of Home Grown Radio, a staple in the LA Hip Hop scene. They are also producers in their own right, having collaborated with the likes of Snoop Dogg, Nipsey Hussle, Rick Ross and more.

In this conversation, the four entrepreneurs discuss growing a brand from concept through to impact, moving crowds around the world and DJ Hed & Chuck Dizzle's undeniable impact on hip-hop in both LA and around the world.